CRMS™ Designation

Stop being
the last person
in the room.
Start being the most
indispensable one.

The Certified Reverse Mortgage Strategist™ designation transforms experienced originators into retirement income advisors — opening doors to financial planners, elder law attorneys, and fiduciaries who never returned your calls before.

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35+
CE hours of curriculum
7
step advisory framework
$0
competing designations
The problem

You know more than anyone
in that meeting room.

But without a credential that signals advisor-level thinking, you're still being introduced as "the mortgage person." That ends here.

  • Financial planners and CPAs don't refer because they don't see you as a peer
  • Clients postpone decisions because they don't fully trust a product they've been warned about
  • You're differentiating on rate and service — the same pitch as every other originator
  • Your deep expertise in retirement income strategy has no credential behind it
  • The best referral sources — fiduciaries, elder law attorneys, gray divorce specialists — are untouched

"The average retiree has 68% of their total wealth in home equity. Almost no one on their advisory team knows what to do with it."

What is CRMS™

The first designation built
for the reverse mortgage
strategist.

Every other designation in this space trains financial advisors to understand reverse mortgages. CRMS™ trains reverse mortgage professionals to think like retirement income strategists — and build practices that reflect it.

Built on the Equity Blindspot™ framework, powered by MyEquityEagle analytics, and grounded in the same academic research that guides the top fee-only planners in the country.

01 — DESIGNATION
A credential that opens new rooms
CRMS™ signals advisory-level thinking to CFPs, RIAs, elder law attorneys, and fiduciaries. It's the difference between being a referral target and being a referral partner.
02 — FRAMEWORK
A proprietary 7-step conversation system
The CRMS™ Client Conversation Framework guides every client interaction from discovery through lifetime service — replacing the product pitch with an advisory process.
03 — COMMUNITY
A network of serious practitioners
CRMS™ holders gain access to an alumni community, a public advisor directory, and co-branding tools that turn every referral partner into a marketing channel.
04 — TOOLS
Built-in lead generation infrastructure
Premium access to MyEquityEagle and RevScout™ gives CRMS™ holders analytics and scenario-modeling tools that no other designation offers.
The framework

Seven steps from
first call to
lifetime client.

The CRMS™ Client Conversation Framework is the proprietary advisory system at the heart of the designation — a structured approach that replaces the product pitch with a discovery-led, education-first process that earns trust before it asks for a decision.

STEP 01
Discover the whole picture
Phase 1 — Discover
STEP 02
Reveal the equity blindspot
Phase 2 — Educate
STEP 03
Educate without selling
Phase 2 — Educate
STEP 04
Model the strategy
Phase 3 — Present
STEP 05
Navigate objections with empathy
Phase 3 — Present
STEP 06
Coordinate the counseling
Phase 4 — Close
STEP 07
Serve for life
Phase 5 — Serve
Who it's for

Built for the originator
who is done playing small.

CRMS™ is not an introductory course. It's a practice transformation — for professionals who already know the product and are ready to be known as something more.

The experienced originator
5+ years in reverse mortgages, ready for a different conversation
You've closed hundreds of loans and know the product inside out. CRMS™ gives you the framework, credential, and tools to operate at the advisory level — and access referral sources that have been out of reach.
The forward mortgage pro
Adding reverse mortgages to a retirement-focused practice
You serve clients in their 50s and 60s and you see the opportunity clearly. CRMS™ gives you everything — product mastery, client conversation skills, compliance foundations, and an immediate credential.
The team builder
Building a team of advisors, not just loan officers
You're a branch manager or team leader who wants to differentiate your operation. CRMS™ is licensable for in-house delivery — creating a shared language and framework across your entire team.
Why CRMS™

What you can't get
anywhere else.

I
Originator-first, not advisor-first
Every other credential in this space (CHEA, CHWA) trains financial advisors to refer clients to reverse mortgage lenders. CRMS™ trains the lender to be the most sophisticated person in any retirement income conversation.
II
Grounded in your proprietary IP
The Equity Blindspot™ framework, MyEquityEagle analytics, and RevScout™ scenario modeling are woven into the curriculum — giving CRMS™ holders tools that no other designation even knows exist.
III
A lifetime service model, not a transaction system
The 7-step framework is designed to produce clients for life — and the referral network that comes with them. CRMS™ holders build practices that compound, not pipelines that leak.
IV
Backed by two decades of real-world practice
Every concept in this curriculum has been tested in the field by a CRMP with 20+ years of reverse mortgage experience, 15+ as a specialist. This isn't theory. It's a practitioner's playbook.
Curriculum

35+ hours. Eight modules.
One complete transformation.

Each module builds on the last — from foundational retirement income literacy through advanced referral partner strategy and practice management.

01
The retirement income landscape
Social Security timing, ACA impacts, sequence-of-returns risk, and the Equity Blindspot™ — the asset most retirement plans ignore.
Equity Blindspot™
02
Home equity intelligence
Reading and presenting a Home Equity Intelligence Report. Advisory conversations vs. sales conversations. Data-led discovery.
MyEquityEagle
03
HECM product mastery
LOC mechanics, buffer asset strategy, HECM for Purchase, tenure vs. term vs. LOC. The full proprietary reverse landscape.
04
Risk, longevity, and portfolio coordination
Sequence-of-returns hedging, academic research (Pfau, Sacks, Salter), and case studies for women aging alone.
05
The referral partner ecosystem
Scripts for CFPs, elder law attorneys, fiduciaries, gray divorce specialists, and SRES Realtors. Building the co-advisory relationship.
06
Client communication and ethics
Suitability, compliance, working with POAs and trustees, counseling coordination, and documentation best practices.
07
The CRMS™ conversation framework
The complete 7-step advisory conversation — from discovery through lifetime service. Role-play case studies included.
Proprietary
08
Building your CRMS™ practice
Referral-first business model, content marketing strategy, library and senior center workshop curriculum, and LinkedIn positioning.
How we compare

The only designation
built for you.

Every existing designation in this space serves financial advisors who want to learn about reverse mortgages. CRMS™ serves reverse mortgage professionals who want to become retirement income strategists.

Feature CRMS™ CRMP CHEA (Fairway)
Designed for originators ✦ Yes ✦ Yes — No
Advisory conversation framework ✦ 7-step proprietary system — Not included — Not included
Referral partner strategy ✦ Full module with scripts — Not included — Not included
Proprietary analytics tools ✦ MyEquityEagle + RevScout™ — None — None
Retirement income strategy depth ✦ 35+ hours, 8 modules — Competency-focused — 8 hours CE
Digital badge for LinkedIn ✦ Included ✦ Included ✦ Included
Alumni advisor directory ✦ Public consumer directory — Not available — Not available
Lifetime service curriculum ✦ Step 7 — Serve for Life — Not included — Not included
Enrollment

An investment that pays
for itself in one referral.

$1,997
one-time enrollment — pilot cohort rate
  • Full 35+ hour CRMS™ curriculum (8 modules)
  • The CRMS™ 7-Step Client Conversation Framework
  • CRMS™ digital badge + printable certificate
  • Public listing in the CRMS™ Advisor Directory
  • Co-branded referral partner marketing kit
  • Premium MyEquityEagle access (12 months included)
  • RevScout™ scenario modeling tool access
  • Alumni community access for life
  • Workshop curriculum for libraries and senior centers
  • Annual review outreach templates and calendar
Join the Waitlist
Pilot cohort pricing — rate increases after founding cohort closes. Annual renewal $197 includes CE refresher and directory listing.
When does the first cohort begin?
The founding cohort launches as a live virtual program — exact dates shared with waitlist first. Self-paced delivery follows after the pilot concludes.
Do I need my CRMP first?
No — CRMS™ and CRMP serve different purposes. CRMP tests product competency. CRMS™ builds your advisory practice and referral strategy. They complement each other perfectly.
Is this approved for CE credit?
CE approval is in process. Waitlist members will be notified as approvals are confirmed for their state or licensing body.
Can my company license this for our team?
Yes. Team and enterprise licensing is available for mortgage companies, banks, and training organizations who want to deliver CRMS™ in-house. Contact us for details.
What states is this available in?
CRMS™ is available nationally. The curriculum is not state-specific — it covers federal HECM regulations and advisory practice-building applicable anywhere in the US.
Reserve your seat

The founding cohort
is forming now.

Join the waitlist for priority access, founding cohort pricing, and first notice when enrollment opens.

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Built on
Equity Blindspot™ MyEquityEagle RevScout™ CRMS™ Framework